Sales Management Thought Leader

Ken Thoreson, President of Acumen Management Group | Strategic Sales ManagementKEN THORESON brings more than 20 years of experience in sales leadership and management to clients. The sales management thought leader shares his proven abilities in developing and implementing creative sales management strategies through frequent editorial contributions and speaking engagements about effective sales leadership and sales management.

His expertise is in sales execution, channel management, revenue generation, sales analysis, forecasting, recruitment, and training within the sales function. Prior to Ken's founding the Acumen Management Group, Ltd., he led development stage, entrepreneurial and national vertical software sales organizations as the Vice President of Sales.

The Acumen Management Group, Ltd. provides expertise and programs to help change organizations and build predictable revenue. As a sales management thought leader and sales leadership expert, Ken has worked with a variety of clients; ranging from early stage, turnaround, and major corporations throughout North America.

Business Experience
  • 20+ years in Software/Technology Solution Systems Sales Management
  • 17 years in Niche Market Distribution
  • Emerging Technology and High Growth Experience
  • National Marketing Experience
  • North American Sales and Sales Management Experience
  • North American Reseller (indirect) and Alliance Contractual Management Experience
  • Merger and Acquisition Experience
  • North American Sales Training and Sales Management Development and Presentation
  • Management of Software Development and Client Services and Support
Work Experience
  • Developed Sales and Marketing Plans for Investment Business Plans
  • Created Account Management programs to Increase On-Going Customer Revenues
  • Created Product Utilization Programs to Enhance Customer Satisfaction with product/service
  • Developed Cash Flow Management Program to Assist in Turnaround Environment and Sales Forecasting
  • Developed Internal Business Process Flow to Efficiently and Professionally Perform Sales and Sales Management Functions
  • Created Product Marketing and Company Launch Programs to Enter Market Sectors
  • Created Compensation Programs for Sales, Sales Support to Build Team Environment
  • Developed Corporate and Sales Forecast Planning Models and Process to Ensure Predictive Revenue
  • Built Salesperson Business Plans, Monthly Analysis, and Weekly Planning Tool for increased focus on performance
  • Created and Implemented Sales Organizational Recruitment Program
  • Created and Implemented Strategic Alliance Programs
  • Analyzed Distribution and Channel Management opportunities


Personal Selling Power
Communicate to Sell
Reseller Management
Selling Healthcare Systems
Business Products Professional
Successful Sales Management,
Choosing the Right Salesperson,
Sales-Business Planning,
The Magic of Communication
Software Business
Multiple Articles

Minnesota Technology
Situational Sales Management,
(8 in series)

Minnesota Business & Opportunities
Re-Recruit Employees "Once Isn't Enough"

Interview on Sales Management

Multiple Articles

City Business - Business Journal
Top Sales Management Actions To Take Now

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Services Provided by The
Acumen Management Group

  • Management and Sales Management Consulting
  • Channel Programs
  • Sales Management Board of Advisors
  • Acumen Seminars and Presentations
  • Corporate Sales Certification Programs
  • Interactive Sales Manager Took Kit Software

Major Speaking Engagements
  • Microsoft World Wide Partner Conference(s)
  • Sales and Marketing Executives International Conference (SMEI)
  • Microsoft Business Solution Partners Meeting
  • Ingram Micro VentureTech
  • Arrow Support-Net May Days
  • TechData/TechSelect Member Conference(s)
  • CAWorld
  • Cisco Systems World Wide Conference
  • CMP/VARBusiness XChange Conference(s)
  • Gartner IT Vision Share Conference(s)
  • SolidWorks World Partner Conference
  • SAP Partner Conference
  • Co-Chair Sales/Marketing Front Line Forum for IT Professionals
  • Minnesota, Georgia and Tennessee Technology Associations


University of Wisconsin
BS in Economics and Business Administration

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